How a content studio won a major wellness retainer with Chronicle

At Expressions of Motion, storytelling is an everyday craft. The studio blends content strategy, photography, and videography to help brands communicate who they are, not just what they sell.

So when founder Daniel was approached by a growing network of Pilates and allied health studios, he saw an opportunity to create something lasting. The client needed a partner who could own their social media presence end to end, from creative direction to monthly content shoots, and Daniel wanted to make sure his proposal stood out.

Winning work by showing, not telling

Instead of a static pitch deck, he built an interactive presentation in Chronicle. The proposal outlined a full social strategy, including monthly content pillars, photography and video concepts, and a rollout plan across both the Pilates studio and allied health clinic.

The deck itself looked like a campaign in motion. Each section combined visuals, examples, and short narrative blocks — all tied together by the same sense of calm energy that the wellness brand wanted to project.

To share it, Daniel recorded a short Loom walkthrough and sent it asynchronously. Within minutes, the client had watched the full pitch — on their five-minute lunch break — and responded right after.

What stood out most were Chronicle’s built-in design features. The Remix tool let Daniel quickly adapt his visuals to match the brand’s soft neutrals and motion-driven tone, while Peek Mode made each section feel alive and clickable. “I loved how you could expand sections right inside the deck, it allowed me to pull the audience in, and they can click through the framework to see how it worked.”

By the time the Loom ended, the decision was made. The studios signed a retainer contract covering photography, videography, and ongoing social strategy.

For a studio built on movement and storytelling, Chronicle helped bring both to life, turning a simple idea into a lasting collaboration.

Check out Expressions of Motion

Follow their work or learn more about their upcoming projects on IG @expressionsofmotion.